During last Friday’s challenge, UGK rapper, Bun B (@TrillOG), made his debut on #4BarFriday.
NEW ORLEANS — Damian Lillard’s sixth All-Star Weekend competition was not like the five that have had him in the headlines. The Portland Trail Blazers point guard has attracted attention all over the NBA for being the first player ever to attempt all five major events (the Rising Stars Challenge, skills competition, three-point shootout, dunk contest and the All-Star Game itself), but the #4BarFriday party he hosted at the Maison club in downtown New Orleans on Friday was a contest of his own creation.
All season, Lillard has been posting raps on his Instagram account with the #4BarFriday hashtag, and it’s taken on a life of its own.
“The #4BarFriday concept started when Instagram came out with the 15-second videos, and I said, ‘That’s enough time to do four bars,’” Lillard told the crowd when he took the stage at about 11p.m. on Friday night. “So I talked to a few people who thought it was a good idea to make it a trending topic on Instagram and come up with something every Friday.
“I’ve been fortunate enough to have a lot of famous people and a lot of my friends and people who follow me on social networks really jump onto it and help me spread the word and get a lot of people involved in it.”
Eight contestants, hand-selected from the regulars on Instagram, competed with each other in pairs, backed by the influential Cash Money Records DJ and producer Mannie Fresh. The contestants could each choose to rap for 15 seconds a cappella or with musical accompaniment (they were about evenly split), with the volume of the crowd picking the winner of each round.